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On Using the Data You Control for Analytics, First…

2012-01-27T01:53:29+01:00

Greta Roberts [pictured], President & CEO at Talent Analytics Corp and Faculty Member of the International Institute for Analytics writes: Many businesses are entering new and exotic areas of analytics, with initiatives to capture social media, job market information, and the like. These are exciting efforts, no doubt – but often the problem one is trying to solve with much of this external information can be tackled more easily if business intelligence groups first focus on data sources closer to home and easier to control.

While those external data sets can indeed be valuable, for performance sake it’s better to first focus on what you have – and still keep an eye on technological developments externally. More...

Exchange-Based Buying and Data Integration – Trend Drivers for 2012 [Video]

2012-01-27T01:52:23+01:00

Video by ClickZAsia: Arun Kumar [pictured] from Mediabrands is confident that, “Recession or no recession, spending will continue to grow” this year.

He also said display will become more competitive than search and marketers will look at data more carefully to ensure data integration from multiple sources. More...

How Much Is A Click Really Worth?

2012-01-27T01:49:18+01:00

Benny Blum [pictured], Director of Analytics & Strategy for eSearchVision writes: Clicks and average order value can come directly from analytics or the channel tool. Conversion count comes from isolating the number of conversions attributed to the channel through the dividing the number of conversions by the number of unique channels associated with each conversion.

The value of a click is completely dependent on the average order value. More...

From Monolithic to Prolific: A Look at the Evolution of BI

2012-01-27T01:49:00+01:00

Michelle Urban [pictured], Product Marketing Manager of GoodData posts at The GoodData Blog: The process of collecting and analyzing data existed long before BI systems were in place. In the early days, information was acquired and knowledge gained from manageable data sets without complex tools and integrations.

Fortunately, BI systems have moved from complex infrastructure investments toward simpler, more agile platforms. More...

In US, AppTech Launches Cutting-Edge Age Recognition App for Mobile Marketing

2012-01-26T03:14:47+01:00

Boca Raton, FL - AppTech Corp (US OTC: APCX) announced today the launch of “ReconAge”, a mobile age recognition app for Android phones. The application, available for free download in the Android Market, recognizes the approximate age of a person by making use of real time face recognition biometric systems online. The app is the result of the close cooperation with Cognitec Tecnologia Brazil (www.cognitec.com.br), owner of the FaceMidia® patent, and data processing specialist BrScan Tecnologia (www.brscan.com.br). FaceMidia® is a highly advanced advertising engine. Now, advertisers will be able to ascertain the age, gender, and ethnicity of their audience and evaluate whether they are advertising the right products to the right demographics.

“We’re changing the face of mobile marketing. AppTech is uniting brilliant minds around this idea. With the launch of ReconAge, we intend to introduce the usefulness of biometric algorithms applied to mobile devices in the field of marketing. The possibilities are virtually limitless,” states AppTech Corp´s CEO Elias Rocha [pictured]. “Mastering this highly complex combination of biometrics and mobile communication positions AppTech at the forefront of mobile apps development.” More...

In US, ABC Hires Executive to Lead Interactive Unit

2012-01-26T02:59:00+01:00

ARLINGTON HEIGHTS, Ill. (Jan. 18, 2012)—The Audit Bureau of Circulations has named Eric T. John [pictured] vice president of ABC Interactive. John will manage the development of ABCi's products and services and oversee day-to-day operations, such as auditing and client services. He is also responsible for implementing strategies to promote the ABCi brand and building strategic business relationships with digital publishers, media buyers, technology developers and trade groups.

"Eric's mix of experience in digital advertising, marketing and mobile brings an innovative perspective to our entire organization", said Neal Lulofs, executive vice president and general manager of ABCi. "This is a critical time in the industry and Eric's expertise in digital media and his vision for ABCi will help meet our clients' transformational needs. I'm pleased to welcome him to our team." More...

In US, New IAB Study Reveals ‘Data Divide’

2012-01-26T02:55:05+01:00

Survey of Nearly 200 Advertising and Marketing Industry Thought Leaders Showcases Emerging Data Approaches & Identifies Key Challenges to Widespread Adoption

NEW YORK, NY (January 17, 2012) — Continuing to demystify the myriad of digital data now available to marketers and online publishers, the Interactive Advertising Bureau (IAB) teamed with strategic consulting firm Winterberry Group to create a new study titled “From Information to Audiences: The Emerging Marketing Data Use Cases.” The white paper reveals new practices in data aggregation, management and deployment and spotlights barriers to widespread adoption. Its findings are based on research results from a survey of nearly 200 industry thought leaders and influencers, as well as Winterberry Group’s own quantitative and qualitative research.

“The plethora of new data sources, targeted technologies and advertising delivery platforms enable marketers to amass more intelligence from varied sources,” said Patrick Dolan [pictured], Executive Vice President and COO, IAB. “This promising resource can only bear fruit if marketers can take that raw data and harness it effectively, going beyond traditional usage. This study shows us that there are some hurdles we need to address before we can expect widespread adoption—and the ability for ‘big data’ to deliver big result.” More…

In UK, Bazaarvoice appoints Mark Riggs as its new European General Manager

2012-01-26T02:49:54+01:00

Tuesday, January 17, 2012 - Bazaarvoice, a global leader in turning online customer-to-customer conversations into actionable insights that deliver long-term business value, today announced the appointment of Mark Riggs [pictured] as General Manager for Europe.

“Mark is an extremely talented and focused leader, and his experience will be critical in creating awareness of the value Bazaarvoice solutions bring to brands across Europe,” says Brett Hurt, founder and CEO of Bazaarvoice. “Mark proved himself as a global executive in the Chief Client Officer role, and I’m very much looking forward to seeing the impact he has for Bazaarvoice and our clients, partners, and prospects in Europe.” More…

Embracing Data Structure Is the Future of SEO

2012-01-25T03:17:22+01:00

Eddie Choi [pictured], Executive Director, Milton Exhibits Group writes at ClickZ.Asia: While many SEOs still optimize tags and links, search engines today are emphasizing more and more in content structure. In fact, everything is content whether it is text, link, or the user-generated comment in social media.

Start embracing data structure in your future SEO plan. More...

Attribution Management: A Direct Response & Brand Marketing Tool

2012-01-25T03:16:54+01:00

Anto Chittilappilly [pictured], Co-Founder, President and CTO of Visual IQ writes at MediaPost: Marketers and their agencies typically look at attribution management and the value it provides an organization in direct response terms. Focusing on accurately attributing metrics like conversions, revenue, CPA, ROI, and ROAS makes complete sense when a marketer has responsibility for producing some type of measurable conversion. But a growing number of professionals responsible for moving the needle on brand metrics -- like awareness, preference, consideration and purchase intent not linked to a “hard” conversion -- are also using attribution as a valuable analytics and optimization solution. More…