I-COM worldmeasurementnews

Mobclix Inks Deal With Nielsen to Advance Unique Audience Reach for Mobile Advertisers and Application Developers

2010-02-08T17:38:57+01:00

PALO ALTO, CA--(Marketwire - February 8, 2010) - Mobclix, the largest mobile advertising exchange, announced a deal today with The Nielsen Company, the leading marketing and media information company, to integrate Nielsen PRIZM and Nielsen ConneXions segmentation systems into the Mobclix mobile ad exchange. By bringing traditional marketing techniques to mobile advertising through Mobclix Complete, ad network partners will now enable mobile advertisers to reach over 150 unique audience segments resulting in improved conversions over legacy mobile solutions. Mobile application developers and publishers will reap the benefits of 20-100 percent CPMs higher than the market.

"With the increasing spend on mobile advertising, the need to have precise marketing within mobile marketing strategies has become critical for survival," said Krishna Subramanian, Co-founder of Mobclix. "The enhanced precision enables advertisers and ad networks to produce greater advertising ROI and gives mobile publishers higher CPMs from premium ad buys. This dynamic will be highly attractive to advertisers and very effective for publishers with in-demand audiences such as the finance, utility and shopping categories."

In US, VivaKi has released the long-awaited results from the first phase of The Pool

2010-02-05T13:49:38+01:00

Mediaweek writes: Publicis’ VivaKi has released the long-awaited results from the first phase of The Pool, the agency group’s highly ambitious media research project. The company has deemed The Ad Selector—an ad placement, which allows users to select an advertisers’s video spot to view prior to content—as the winning ad model for long-form online video. That is the very unit that was created and popularized by prominent Pool participant Hulu. More...

GSMA and comScore Announce UK Launch of Mobile Media Metrics

2010-02-04T17:56:49+01:00

04 February 2010, London: The GSMA and comScore, Inc., in partnership with operators O2, Vodafone, Orange, T-Mobile and 3UK, today announced the official UK launch of the GSMA Mobile Media Metrics (MMM) product, a pioneering census-level solution for mobile media reporting. Taking irreversibly anonymised mobile Internet usage data from all five UK mobile operators, the service will provide comprehensive insights into mobile media consumption, empowering brands and agencies to plan effective and focused campaigns for the mobile medium.

“On behalf of our operator partners, comScore and the GSMA, we are excited to be launching Mobile Media Metrics in the UK, our first market, and we anticipate that it will accelerate growth in the mobile advertising market,” said Rob Conway, CEO and Member of the Board of the GSMA. “The underlying principle of Mobile Media Metrics is to deliver valuable and actionable reporting tools to the media industry, while respecting the privacy of individuals. Access to transparent measurement is essential in establishing mobile as a legitimate advertising medium, and Mobile Media Metrics is a critical element in advancing this process.”

“The initiative undertaken by the GSMA and comScore is a great step forward for mobile media,” said Richard Foan, Managing Director of ABCe and Chair of JICWEBS (Shown in picture). “Based on ABCe’s independent validation of Mobile Media Metrics, advertisers, agencies and media owners can rest assured that key metrics are compliant with and endorsed by the Joint Industry Committee for Web Standards (JICWEBS).”

See Richard Foan and the presentation of this system by Henry Stevens, Director of Media & Entertainment, GSMA and Stephanie Hospital, VP Marketing & Business Development, Online Advertising Division, Orange, France at the I-COM Global Summit on March 10-13th in Lisbon, Portugal.

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MediaMath and BlueKai Partner to Deliver Enhanced Audience Targeting Across Ad Exchanges

2010-02-03T19:25:57+01:00

NEW YORK, NY – MediaMath, the leading digital media buying platform and services company, today announced a strategic partnership with BlueKai, the largest source of online consumer intent data, to bring enhanced audience targeting to the more than 11 billion biddable impressions MediaMath accesses daily.

"We're thrilled to integrate with MediaMath's TerminalOne Platform, which allows their agency clients to precisely buy impressions that reach specific audiences at the right price for each impression," says Omar Tawakol, BlueKai's CEO. "This approach revolutionizes the way media is bought, and makes every campaign dollar work that much harder at driving tangible business results for advertisers."

Seattle, WA – February 1, 2010 – BlueKai, the online industry's largest intent-focused, auction-based data exchange, today announced it has closed a C round of financing led by GGV Capital (formerly Granite Global Ventures). The round includes investments from existing investors Redpoint Ventures and Battery Ventures. The company had previously raised a total of $13.7 million in two rounds of funding from Redpoint and Battery.
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IMCK joins and represents I-COM in Korea

2010-02-03T12:27:26+01:00

GENEVA & SEOUL, January 25th, 2010 - The IMCK (Internet Marketing Council of Korea) today announced that they are now officially representing the I-COM (International Conference on Online Media Measurement) in Korea.

"We are very glad to join I-COM," said IMCK, Chairman. Hyeongu Choe. Though the internet advertisement market in Korea has a history and is big in size (recording more than US$1.2 billion), there are various measurement issues in our market which are quite controversial. Therefore, we would like to introduce the learning stemming from I-COM events to the Korean market. I kindly ask you for a lot of support and help. Thank you very much." More...

[x+1]’s New Open Data Bridge™ Integrates High-Quality Consumer Data from Multiple Sources for Customer-Centric Marketing

2010-02-01T18:18:19+01:00

NEW YORK, N.Y., Jan. 26, 2010 – [x+1], the online targeting platform leader, today announced its new Open Data Bridge™, giving marketers and agencies the ability to simply integrate and use client and third party data for online targeting.

In launching the Open Data Bridge, [x+1] has integrated data from some of the top providers in the industry, with more to come. This will allow clients to focus on leveraging actionable data for their digital marketing campaigns without having to develop the requisite relationships with data vendors or build their own infrastructure.

“Successful online marketers today need to rely on multiples data sources, since no universal online user file exists as in the offline world,” said Kenneth Rona, Vice President of Data Strategy and Analytics for [x+1]. “Where the challenge lies is in being able to integrate online data from disparate sources and make it actionable. The [x+1] Open Data Bridge addresses that issue by providing a platform that consolidates the data, making it easy-to-use and facilitating the creation of highly targeted segments in real time.” More...

See [x+1] at the I-COM Global Summit

In US, Gannett, Pepsico, Belo, ConAgra, Hearst and Microsoft Join Coalition for Innovative Media Measurement (CIMM)

2010-01-31T23:16:20+01:00

NEW YORK – (January 25, 2010) – In its first member meeting of the new year, The Coalition for Innovative Media Measurement (CIMM) today announced that Gannett, PepsiCo, Belo, ConAgra, Hearst and Microsoft have joined the group, expanding its membership to 21 television content providers, media agencies and advertisers.

"As our set top box measurement initiative gets underway, it’s exciting to bring aboard new members who will strengthen and bring a greater diversity of perspectives to CIMM," said Jane Clarke, Managing Director of CIMM. "We are pleased to welcome Gannett, PepsiCo, Belo, ConAgra, Hearst and Microsoft into CIMM." More...

New mobile measurement firm, Ground Truth, launches mobile measurement service

2010-01-28T16:53:00+01:00

SEATTLE—January 25, 2010—A new mobile measurement firm, Ground Truth™, today announced it has launched the first mobile measurement service to use census-based measures of actual Mobile Internet usage from millions of mobile subscribers in the United States. The company, which is backed by Steamboat Ventures and Voyager Capital, has developed a patent-pending methodology, True View™ to provide the most precise mobile usage metrics commercially available today. More...

Cymfony Announces Partnership with Millward Brown and Dynamic Logic to Provide Social Media Insights

2010-01-27T10:40:00+01:00

WATERTOWN, MA - January 26, 2010 - Cymfony announced today a new strategic partnership with Kantar sister-companies Millward Brown and its digital unit, Dynamic Logic, that will integrate analysis of the millions of discussions occurring everyday on social media sites, blogs and message forums into their established suite of digital, media and marketing solutions. The partnership offers marketers the best of all research techniques for a more complete view of brand performance from the perspective of the consumer. More...

Update on the Evolution of comScore Media Metrix 360

2010-01-26T10:21:00+01:00

Linda Abraham, CMO, comScore writes: We’ve also discovered instances that illuminate some of the limitations of panel-based measurement. While we have numerous instances where a panel performs extraordinarily well in measuring audiences, there are some types of sites that can be more difficult to measure with a panel, including those visited by heavy Internet users from work computers and certain niche audiences. Huffington Post is one site that falls into both these categories, which has led to a substantial increase in its unique audience counts under the hybrid methodology. On the other hand, we’ve found that other sites -- including Netflix.com, Monster.com, Mashable.com, and others -- show minimal changes under the 360 methodology. More...